Consumer insights from
the moment most brands
miss: after use.
ECGO turns real-world product disposal, recycling, and post-consumption behavior into reports and data products for food, beverage, and personal care brands.
Brands know what consumers buy. They rarely know what happens next.
Purchase data tells you what left the shelf. Post-consumption data tells you how your product performs in real life — how it is disposed of, whether packaging claims match behavior, and what Gen Z actually does after they are done with it.
See Our MethodologyThree ways to access post-consumption intelligence
Reports
Syndicated data reports on post-consumption behavior by category, channel, and consumer segment.
View ReportsData Products
Custom data feeds and ongoing behavioral signals tailored to your brand and markets.
Learn MoreBrand Activations
First-party consumer engagement programs that generate proprietary post-use behavioral data.
Get StartedBuilt for the questions consumer insights teams actually ask
Understand real disposal patterns at the SKU level
Map how consumers actually dispose of your products — by region, channel, and demographic.
Decode post-purchase behavior in the 18-28 cohort
Gen Z consumers interact with packaging and end-of-life differently. ECGO captures that signal.
Validate packaging claims with observed behavior
Move from stated intent surveys to real-world behavioral data on how packaging performs after use.
Featured Reports
The Gen Z Consumption Index — July 2026 Edition
A post-consumption read on what a Gen Z panel actually finished and discarded across food, beverage, and personal care — and, new this month, where they shopped — over the trailing quarter. Category reach, name-brand vs. private-label share, product velocity, and flavor, mapped against the July BLS Consumer Price Index.
The Gen Z Consumption Index — June 2026 Edition
A consumption read on what a Gen Z panel actually finished and discarded across food, beverage, and personal care over a trailing 3-month period — category reach, brand performance, name-brand vs. private-label share, product velocity, and top flavors — mapped against the June BLS Consumer Price Index.
May 2026 - Gen Z Consumption Index: Post-Consumption Behavioral Data on CPG Categories, Brands & Private Label
A monthly index of how Gen Z actually consumes and discards CPG products — category demand, brand reach, and private-label movement — released alongside the BLS CPI.
From the Blog
Why Gen Z Recycles Differently — And What Brands Need to Know
Gen Z consumers express high sustainability intent but show dramatically different actual disposal behavior compared to older cohorts. New behavioral data reveals the gap — and the opportunity.
The Packaging Sustainability Claim Problem: When Data Doesn't Match Reality
CPG brands are making packaging sustainability claims based on material composition. Real-world behavioral data shows a very different story at the moment of disposal.
Ready to see what happens after your product leaves the shelf?
Book a 30-minute call with the ECGO team to see how post-consumption data applies to your category.