know What products Gen-Z loves, instantly

ECGO delivers real-time consumption, category trends, and micro-behaviors from college campuses across the U.S.

WHAT ECGO DOES:

WE TURN EVERYDAY CONSUMPTION INTO STRATEGIC INSIGHT.

OUR PLATFORM CAPTURES:

What Gen Z is using
Product preference shifts
Emerging micro-trends
Packaging outcomes (recycled, reused, landfill)
Real behavioral-signals

Whether you’re shaping a new go-to-market plan, positioning a product, or strengthening your sustainability narrative — ECGO gives you the insights you need to lead.

Explore capabilities >>

WHY IT MATTERS

Win them with real insights — not outdated reports.**

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Spot emerging flavor or format trends.

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See which categories are accelerating.

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Identify which brand attributes win loyalty.

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Understand how packaging impacts behavior.

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Know product-line performance.

THE ECGO ADVANTAGE

Only ECGO Connects Use→Disposal→REPURCHASE.

ECGO user submits products to dispose.

Product is correctly disposed and user makes another grocery trip.

ECGO user submits the next product for disposal. ECGO captures switching and loyalty behavior.

A unique dataset that shows the full lifecycle of consumer behavior — from the moment the packaging is discarded and repurchased again.