TRENDS & INSIGHTS
Quarterly updates, category spotlights, micro-trends, and data-backed narratives across the U.S.
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LATEST REPORTS
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2025 State of Gen-Z Consumption Report
Top brands, products, and flavors bought and consumed by Gen-Z in 2025.
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2025 State of Gen-Z Beverage Report
A deep dive into the beverage category. The top brands, products, flavors, and more!
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2025 State of Gen-Z Food Report
A deep dive into the food category. The top brands, products, flavors, and more!
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2025 State of Gen-z Personal Care Report
A deep dive into the personal care category. The top brands, products, flavors, and more!
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