Post-Consumption Reports
Syndicated data reports on post-purchase and post-use behavior across food, beverage, personal care, and Gen Z cohorts.
The Gen Z Consumption Index — July 2026 Edition
A post-consumption read on what a Gen Z panel actually finished and discarded across food, beverage, and personal care — and, new this month, where they shopped — over the trailing quarter. Category reach, name-brand vs. private-label share, product velocity, and flavor, mapped against the July BLS Consumer Price Index.
The Gen Z Consumption Index — June 2026 Edition
A consumption read on what a Gen Z panel actually finished and discarded across food, beverage, and personal care over a trailing 3-month period — category reach, brand performance, name-brand vs. private-label share, product velocity, and top flavors — mapped against the June BLS Consumer Price Index.
May 2026 - Gen Z Consumption Index: Post-Consumption Behavioral Data on CPG Categories, Brands & Private Label
A monthly index of how Gen Z actually consumes and discards CPG products — category demand, brand reach, and private-label movement — released alongside the BLS CPI.
2026 State of Gen Z Consumption Report: What Young Consumers Actually Use, Finish, and Discard
How Gen Z consumers ages 18–28 dispose of, recycle, and engage with CPG products after use — behavioral data across 26,000 real scans in 2025.
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