May 2026 - Gen Z Consumption Index: Post-Consumption Behavioral Data on CPG Categories, Brands & Private Label

The Gen Z Consumption Index is a monthly behavioral measure built on post-consumption data — what Gen Z actually finished and discarded, captured through the ECGO mobile app rather than self-reported surveys or purchase-intent panels. Every metric reflects a real consumption event, which makes the Index a behavioral companion to the demand and pricing signals most teams already track. This edition covers a trailing three-month window (March–May 2026) across a Gen Z panel active in three categories: Beverage, Food, and Personal Care. It reports category demand, sub-category breakouts, family-brand portfolio roll-ups, name-brand vs. private-label share, and a month-over-month trade up/down read paired with the BLS food-at-home CPI. Released alongside the CPI calendar, the Index gives a consistent behavioral lens on where younger consumers are spending, switching, and trading — useful to category and brand teams, investors and analysts, agencies, and anyone tracking emerging consumer behavior. Brand and category reads are sorted by distinct-user reach, not just raw volume, so a single heavy logger doesn't distort the picture. Each metric carries a transparent reliability tier and submission count, and the methodology is stated openly — including which thresholds the panel can support at its current scale. This is a directional, early-stage behavioral signal, not market-representative share, and the Index says so plainly so you can weight it correctly against your other sources. Delivered as a structured Excel workbook with a tidy data tab for filtering and pivoting. Available by self-serve subscription at $999/month per category (Beverage, Food, or Personal Care), with editions rolling forward one month at a time alongside the CPI release.