Privacy Policy

Introduction

This Privacy Policy ("Policy") explains how your ("you," and "your") Personal Information (defined below) is collected, used, shared, and processed by Conserve Innovations Inc. ("ECGO," "we," "us," and "our") via use of our website or mobile application (collectively, the "Site") and underlying platform for proper waste disposal (the "ECGO Platform," collectively, with the Site, the "Services").

Personal Information includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined by applicable privacy laws, and does not include data that has been effectively irreversibly anonymized or aggregated so that it can no longer enable us or others to identify an individual ("Aggregated Data").

In connection with the Services, you may upload photographs to our ECGO Platform for our AI-powered waste management solutions. These photographs should not contain any Personal Information or any Personal Information should be masked where possible. We do not require or seek such Personal Information for the functionality of the Services.

Please read the ECGO Terms and Conditions and this Policy before accessing or using the Site or our Services. If you cannot agree with this Policy or our Terms and Conditions, then please do not access or use the Site or our Services.

Policy Modification

We may change this Policy from time to time, to reflect how we process your data, and if we make changes, we will revise the last modified date at the top of this Policy. If we make changes that materially affect your privacy rights, we will attempt to provide advanced notice (in nearly contemporaneous disclosures) or otherwise via the Site, or by some other means of contact so that you have a reasonable opportunity to review the changes before you continue to use the Site or our Services. If you do not agree with a future, modified version of this Policy, then please stop using the Site and our Services at such future time.

How We Collect and Use Your Personal Information

Information provided by you

We collect certain Personal Information when you use the Site and our Services for example, to request information from us, browse the Site, or sign up for marketing:

• Identifier Information, including name, email address, date of birth, organization affiliate, and other contact methods you provide to us;
• Biometric Information, including, as optional, a profile picture uploaded to your Account profile;
• Testimonial Information, including your name, organization, and any information provided within the testimonial.

Please note: When communicating with us (whether by text message, email, or through the Site or other means), please do not send us any sensitive information pertaining to yourself or others. We do not intend to collect or store sensitive information or special categories of information.

Information automatically collected by the Site

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on the Site.

Cookies. Cookies are small web files that a website or its provider transfers to your device's hard drive, through your web browser, that enable the site's or provider's system to recognize your browser and remember certain information. "First-party cookies" are cookies set by us on the Site. "Third-party cookies" are cookies set by other companies whose functionality is embedded into the Site. Generally, we may use first-party and third-party cookies to make the Site function properly; to provide a secure browsing experience; to collect passive information about your use of the Site; to measure how you interact with our marketing campaigns; to help us improve the Site and Services; and to remember your preferences.

Web Pixels. To see how successful our marketing campaigns or other goals of the Site are performing, we may use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page. We may also use web pixels to analyze usage patterns on the Site.

Other Tracking Technologies. We may also use tracking technologies to collect "clickstream" data, such as the domain name of the service providing you with internet access, your device type, IP address, browser type and version, operating system and platform, the average time spent on the Site, pages viewed, content searched for, access times, and other relevant statistics.

Location Information. We may collect your location information, including IP address, approximate location, and precise geolocation. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by disabling location services or denying certain websites or mobile applications permission to access location information.

Your Choices

Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser.

First-Party Cookies. You can use the browser with which you are viewing the Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings). Please note, if you set your browser to disable cookies, you may not be able to access certain secure areas of the Site. You can find more information about how to change your browser cookie settings at allaboutcookies.org.

Third-Party Cookies. If you wish to opt-in or opt-out of third-party advertising networks, please visit aboutads.info/choices.

Unsubscribing from Marketing Communications. If you do not want us to use your email account to send you marketing emails or non-transactional promotional materials, please directly click on the unsubscribe link at the bottom of any of our email messages to you.

Purpose of Collection of Personal Information

We may process your Personal Information for the following purposes:

• To provide and administer the Services and any related or underlying services to you;
• To fulfill a service to you;
• To publish testimonials on the Site;
• To monitor and analyze trends and aggregate information;
• To protect and prevent against fraud and misuse of the Services;
• To send updates, newsletters and notifications to you;
• To improve our Services;
• To personalize our Services to you;
• To fulfill any legal or regulatory requirements and any of our internal policies;
• For any other purpose with your consent.

Sharing Non-Identifiable Information with Universities and Organizational Partners

If you access or use the Services through a university or other organizational partner, we may share limited, non-personally identifiable information with that institution for purposes of operating, evaluating, or improving recycling or sustainability programs. ECGO does not share Personal Information such as your name, email, contact details, or account identifiers with universities or other organizational partners unless you expressly authorize such sharing.

Sharing Your Personal Information

Except as otherwise described in this Policy, we will not sell Personal Information that we collect from the Services to any third party for monetary or other valuable consideration:

• Subsidiaries and Affiliates. We may disclose Personal Information about you to our subsidiaries and affiliates for business purposes.
• Service Providers & Contractors. Your Personal Information may be shared with our service providers, contractors, and other third parties we use to support our business.
• Analytics & Marketing Partners. We may share your Personal Information with entities that perform marketing or data analytics services on our behalf.
• In the Event of Merger, Sale, or Change of Control. We reserve the right to transfer Personal Information to a buyer or other successor in interest.
• With Your Consent. We may share your Personal Information for other purposes pursuant to your consent or at your direction.
• Other Disclosures. We may disclose your Personal Information if we have a good faith belief that disclosure is helpful or reasonably necessary to comply with legal requirements, enforce our Terms, detect fraud, or protect safety.

ECGO does not sell Personal Information.

Use of Aggregated and De-Identified Information

We may create, use, share, or disclose Aggregated Data derived from your use of the Services. Aggregated Data does not identify you and cannot reasonably be used to identify you. ECGO may use Aggregated Data for any lawful purpose, including improving the Services, analytical or research-related purposes, sustainability insights and reporting, product development, industry benchmarking, and commercial uses including licensing or sharing aggregated insights to third parties. Any such Aggregated Data will not contain Personal Information.

Security Precautions

We take information security very seriously and use reasonable administrative, technical, and physical measures to protect your Personal Information from unauthorized access. Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your information and cannot assume liability for improper access to it.

Retention

We may retain your Personal Information for as long as is necessary for the purposes set out in this Policy, including retaining Personal Information to comply with our legal obligations, to resolve disputes, for information security purposes, and to enforce our legal rights, terms, or policies.

Third-Party Websites

The Site may contain links to third-party services, websites, mobile applications, and/or contain advertisements from third parties that are not affiliated with us. We are not responsible for the privacy policies or privacy practices of such third parties. Any information collected by third parties is not covered by this Policy.

Children

The Site and our other Services are not directed to, and we do not knowingly collect Personal Information from, children under the age of 18 or minors (as defined by applicable laws). If a minor has provided us with Personal Information without parental or guardian consent, the parent or guardian should contact us immediately to remove the relevant Personal Information.

Extraterritorial Transfers of Personal Information

This Site is hosted in the United States. If you are providing data or using the Site from outside of the U.S., your Personal Information will be accessed and transferred to the United States. The United States may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. For such data transfers, we rely on your consent.

Contact Us

If you have any questions or concerns regarding this Policy, please contact us:

ECGO
ATTN: Privacy
Atlanta Tech Village
3423 Piedmont Rd. NE Suite 200
Atlanta, GA 30305
hello@ecgo.co