built for the teams leading growth in 2026
ECGO's datasets provide unparalled insight into the consumer consumption journey from purchase to disposal. Know what products, brands, and flavors your customers are buying and switching to in real time.
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what makes us different
the only Platform that captures the full consumer life-cycle.
Most Gen-Z insights come from surveys — what people say they bought. ECGO measures what was actually consumed and discarded. The result is data with five properties no syndicated report can match:
- Behavioral, not stated — we measure actual consumption from start to end
- SKU-level precision — every submission tied to a specific product
- Real-time — micro-trends visiable weeks before syndicated data
- First-party and ethical — collected directly through the ECGO recycling app with consent
- Hyperlocal — campus-level granularity you can't get from panels
Capabilities:
#1: consumer insights platform
ECGO gives insight teams visibility into product category dynamics and performance.
You’ll uncover:
- Top products & brands
- Flavor, format, and pack-type trends
- Brand perception tied to real usage
- Category growth drivers & emerging white spaces
#2: marketing Intelligence
ECGO helps brand and marketing teams understand what Gen Z values — and what drives repeat behavior.
You’ll uncover:
- What attributes influence trial and loyalty
- Which categories or flavors are gaining momentum
- Real reactions to product formats or pack types
- Hyperlocal differences in behavior
CAPABILITY #3: Sustainability Analytics
Move beyond assumptions. Understand whether Gen Z recycles, reuses, or landfills your packaging — and why.
You’ll uncover:
- Packaging materials that perform best
- Disposal outcomes (landfill, recycling, reuse)
- Campus-level differences in environmental behavior
- Hyperlocal differences in environmental behavior insights to strengthen ESG reporting & claims
Ready to Unlock Next Level Insight?
Download the 2026 State of Gen-Z Consumption Report to understand the top brand, product, and flavor trends in 2026.
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