ECGO gives your team real-time visibility into category dynamics and product-level performance.

You’ll uncover:

• Top products consumed
• Flavor, format, and pack-type trends
• Brand perception tied to real usage
• Category growth drivers & emerging white spaces

ECGO helps brand and marketing teams understand what Gen Z values — and what drives repeat behavior.

You’ll uncover:

• What attributes influence trial and loyalty
• Which categories or flavors are gaining momentum
• Real reactions to product formats or pack types
• Hyperlocal differences in behavior

Move beyond assumptions. Understand whether Gen Z recycles, reuses, or rejects your packaging — and why.

You’ll uncover:

• Packaging materials that perform best
• Disposal outcomes (landfill, recycling, reuse)
• Campus-level differences in environmental behavior
• Hyperlocal differences in behaviorInsights to strengthen ESG reporting & claims