The 2026 State of Gen-Z Consumption Report offers a real-world view into how Gen-Z truly buys and consumes. Built on observed behavior from 760 students, the report moves beyond stated preferences to analyze what actually enters their recycling and waste baskets; uncovering the brands, trends, and product signals driving the generation’s daily choices.
Ready to find out what Gen-Z really thinks about your brand?
ECGO (Eek-Go) is a mobile application that rewards college students for recycling. With a snap of a picture, college students receive local recycling guidelines for their waste while earning points redeemable for popular gift cards and discounts. ECGO empowers thousands of college students and universities to recycle while empowering brands to know where and how their products are being used, disposed, reused, and repurchased.
For questions about our reports and insight offerings email: insights@ecgo.co
