insights

Original research on how Gen-Z actually consumes — across food, beverage, and personal care.

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Beverage

The "Daily Necessity Economy" — How Routines Shape Gen-Z Consumption

March 22, 2026
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Food

Private Label vs. Name Brand: What Gen-Z Actually Does at the Shelf

March 30, 2026
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Personal Care

Unilever vs. Kimberly-Clark: Trust, Routine, and the Personal Care Playbook

February 18, 2026
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Food

Food Is Where Gen-Z Keeps You Guessing

March 4, 2026
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