2026 State of Gen-Z Consumption Report

What’s Inside🔍

The State of Gen-Z Consumption report tracks the buying patterns of over 750 college students across the United States; highlighting the top products, brands, and flavors consumed over the course of 24 months. Understand your Gen-Z audience like never before with ECGO's post-consumption data and insights.

What You’ll Learn:

1. Top products, brands, and flavors consumed by 760 college students in 2025.
2. Food, Beverage, and Personal Care category deep dives
3. Sub-category deep dives and behavioral patterns
4. Switching and loyalty behavior across categories
5. 2026 Gen-Z spending outlook and sentiment